Digital Marketing Specialist

Digital Marketing Specialist

Descripción DescriptionThe OpenNebula Systems team is seeking a Digital Marketing Specialist to promote products and services of OpenNebula and its new strategic project in edge computing For over a decade now, OpenNebula Systems has been building the technology that enables organizations around the world to build open clouds with unique, innovative features Its users include leading companies in a wide range of industry niches Recently OpenNebula has received funding from the EU Horizon 2020 SME Instrument program to assist in the development and productization of its new strategic project for bringing the private cloud to the edge through cloud disaggregation The SME Instrument is a highly competitive program that supports top-class innovators and entrepreneurs in implementing high-risk and high-potential innovation ideas to lead new emerging markets and major changes in how business is doneJoin the OpenNebula Systems team, and have the chance to learn at every step of the way with people that help shape Cloud Computing every day and will lead the Edge Computing market

We are action-oriented doers and passionate about what we work on.

We’re not afraid to explore, pivot, bounce and learn Responsibilities- Create and collect key metrics, including the administration of a dashboard with main performance indicators- Document and classify all activities and interactions with prospects and customers- Provide weekly updates to manager on individual activity- Follow up on pre-qualified leads to ensure they are processed timely and effectivelyGenerate prospective customers through lead nurturing and qualification- Develop and implement strategy for digital marketing- Qualify leads generated from marketing and community programs- Dynamically market the company’s products and services via email to qualified leads- Creatively articulate compelling value propositions around OpenNebula products and services- Effectively communicate the value proposition and differentiation of OpenNebula products and services to specified pain points for the right buyer profileContent Design- Creates engaging written, graphic, and video content- Design sales and technical documents – Adept at web designPromotion of product, services and brand- Interact regularly with the Community team to discuss the lead qualification process and recommend improvements- Work closely with the Community team in developing new ways to increase awareness of brand, products and servicesExperience Required- Work experience in digital marketing and inbound sales- Fluent English skills- Understand trends in digital marketing- Social media skills- Possess a high energy, strong desire to achieve top results with a charismatic, positive “can-do” attitude – Communications skills- Previous ability to understand technical concepts, and enthusiasm for technologyExperience Recommended- Content and web site design- Enterprise software- VMware or other virtualization or data center technologies- AWS, Azure or other cloud technologies Tecnologías
Quarterly Results – Infosys stays on track to clock double-digit top line growth, Marketing & Advertising News, ET BrandEquity

Quarterly Results – Infosys stays on track to clock double-digit top line growth, Marketing & Advertising News, ET BrandEquity

Last time Infy reported a double-digit revenue growth was in dollar terms in FY14 when revenue grew 115% ET Bureau October 12, 2019, 13:21 IST ET Intelligence Group: The September 2019 quarter performance of Infosys affirms that the country’s second-largest software company appears to be on course to report a double-digit growth in dollar-denominated revenue for the current fiscal This would be after a gap of six years — the last time it had reported a double-digit growth was back in FY14 when its revenue had grown by 115% Infosys will also likely report higher top line growth than Tata Consultancy Services (TCS), the biggest peerIn the first half of FY20, Infosys increased its revenue by 102% to $6,341 million That puts the company into a comfortable position to clock above 10% growth for the full fiscal This also makes the company’s revised revenue FY20 guidance of 9-10% growth sound too conservative A sequential growth of around 23% in each of the remaining two quarters would help the company march past the upper end of its guidance This looks achievable given the 23% and 25% sequential growth in the June and the September quarters, respectively, and the sustained momentum in order flow from clientsAt a time when TCS is undergoing a deceleration in growth momentum, Infosys appears to be back on the growth track A comparison of revenue on trailing 12-month (TTM) basis shows that revenue growth for Infosys improved to 9

5% in the September quarter from 7.

7% in the year-ago quarter, whereas for TCS, it slowed down to 81% from 102% in the said period

The other factor where Infosys showed improvement was the employee attrition.

After staying high for the past several quarters, it dropped significantly by 170 basis points to 217% in the September quarter A gradual recovery in business momentum is expected to further improve employee retentionIn anticipation of a better performance, the stock rose by 42% on Friday to ?815

7.

Since the company declared results after the market hours, the stock may show more traction when trading begins on Monday At the Friday closing price, the stock is valued at a trailing price-earnings (P/E) multiple of 226, which is similar to a P/E of 23 for TCS
Creative Marketing Ideas to Get More Customers and Followers

Creative Marketing Ideas to Get More Customers and Followers

If your marketing team’s creativity has stalled out, these three tactics will get it flying high again 5 min read Opinions expressed by Entrepreneur contributors are their own Earlier this year, KFC debuted the KFC Innovations Lab to raise crowdfunding support for bold, attention-grabbing marketing concepts The public can vote on wild ideas such as a Kentucky Fried Hot Tub and a figure skating show about the life of founder Colonel Sanders. KFC intends to find out what a kernel of creativity is worth to its fans. While it may seem like this strategy is all in good fun, the truth is that creativity costs money and resources — and not every company is keen to invest what the marketing department needs The high cost of ignoring creativity Research shows that creative brands consistently see better results According to McKinsey’s Award Creativity Score , companies that win the highest number of Cannes Lions awards have higher organic revenue growth, return to investors and net enterprise value Nielsen, in analyzing hundreds of consumer goods campaigns, found that the power of creative to increase sales is more than double that of reach, targeting and brand Birds Eye, for instance, reinvested in creativity after four years of declining growth. To rate the creativity of campaign ideas, it measured consumers’ emotional response via neuroscience feedback The expense paid off New campaigns, creatively adjusted per consumer feedback, have generated a 24 percent higher average return on investment and restored the company to a growth period Related: Why Creativity Is the Most Important Sales Tactic These studies offer great news to marketers, right? Sure, except businesses have largely forgotten the value of creativity and have instead invested heavily in digital marketing initiatives and technology such as SEO, website updates and new app design In a 2016 study, advertising service WARC found that short-term campaigns had quadrupled in number; at the same time, investment in creativity fell by 12 percent . This year, Forrester predicted that investment in data, analytics, adtech and martech will grow as much as 11 percent through 2022, while agency spending will grow less than 3 percent Budget constraints aside, the essential point is that creativity is your job as a marketer Whether you have to crowdfund your creative campaigns or are able to get your company to back your initiatives, the efficacy of your work depends on your ability to come up with fresh ways to tell the story of your brand and its products Reinvigorating your marketing initiatives Although brands need to invest more heavily in creativity, marketers can also do their part to breathe fresh life into their campaigns Use the following tactics to get out of a creative rut and produce campaigns that have a serious impact on your company’s bottom line 1. Find a new way to tell the story Sometimes all that’s needed to make a campaign resonate with audiences is to reframe the narrative Take the pharmaceutical industry, for example Combating skeptical consumers and concerns over inflated prices, pharma companies have found innovative ways to illustrate how their investments in research and development translate to saving or improving patients’ lives. . Mitsubishi Tanabe Pharma America, for instance, recently worked with strategic creative consultancy Brandpie to develop a brand repositioning campaign Instead of focusing inward and highlighting the groundbreaking work of its labs, the story turns outward, focusing on the human implications The video is emotional, crosscutting human images (bare feet walking on sand, hands clasping, an elderly woman receiving care) with lab shots that make clear the connection between the science and the humanity Related: 9 Tips for Reigniting Your Marketing Team’s Creativity 2 Ask the audience Research can be a source of audience insights that inform innovative new approaches to connecting with your fans Then again, in some instances, it’s best to combine your data with a little crowdsourced creativity Bombay Sapphire’s #FindYourCanvas campaign , designed by BBDO New York, began after research showed that 90 percent of people want to spend more time on creative and artistic activities Combining that finding with a desire to promote the brand’s sponsorship of art initiatives — and reach young adults who are resistant to traditional advertising — Bombay installed a blank canvas in an outdoor mall in Los Angeles The canvas was painted by robot arms, which were controlled by people who selected colors and positions on the canvas via a branded website The campaign earned Bombay an Adweek Experiential Award 3 Master the art of empathy To break out of the creative doldrums and access bold new ideas, take inspiration from design thinking, which relies in part on empathy to better understand customers and their needs Marketers at LEGO do this by putting themselves in kids’ shoes and conducting ethnographic studies to learn how they play Research can unlock empathy in marketing, but mass surveys won’t do — those paint with a broad brush and produce watered-down insights. Instead, talk to your customers in one-on-one settings to glean useful nuggets of information about their needs and wants, as well as the way they interact with your brand Empathy can also help teams work together more creatively Research has shown that people are able to come up with more new ideas after sharing embarrassing stories about themselves This tactic does two things: First, it reminds participants that we’re all human Second, it does away with the natural hesitation to share new ideas out of fear that they’ll be rejected By telling an embarrassing story first, you’ve already broken through that fear Creativity may be endangered in the marketing world, but using new tactics to come up with ideas can go a long way toward getting brands out of ruts As research has shown again and again, the financial returns on creativity can be enormous — even if your best-laid plan is to ask consumers to do some of the creating for you Related: 9 of Last Year’s Most Creative Marketing Ideas Can Help You Brainstorm for 2019 More from Entrepreneur Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else
First lady calls for end of e-cigarette marketing to youth – ABC News

First lady calls for end of e-cigarette marketing to youth – ABC News

WATCH News headlines today: Oct 7, 2019 0 Shares Melania Trump said Monday that companies “must stop” marketing e-cigarettes to children, saying they are addictive and dangerous Interested in Vaping? Add Vaping as an interest to stay up to date on the latest Vaping news, video, and analysis from ABC News Vaping Add Interest Marketing tobacco products to kids is already prohibited in the United States, and Juul Labs Inc, the nation’s largest maker of electronic cigarettes, has said it will cease advertising them in the US Still, some believe Juul’s early online marketing of e-cigarettes contributed to an explosion in vaping among youth Mrs Trump said “it is important to me that we all work to educate children and families about the dangers associated with this habit” “Marketing this addictive product to children must stop” The first lady promotes an anti-drug message through the “Be Best” youth initiative she launched in May 2018 She and the president have a 13-year-old son, Barron Last month, Mrs Trump tweeted her concerns over the “growing epidemic of e-cigarette use in our children” She later joined President Donald Trump when he announced from the Oval Office that US health authorities will act to ban thousands of fruity and other flavorings used in e-cigarettes Federal statistics show vaping among teens had increased significantly between 2017 and 2018 More than 1 in 4 high school students reported vaping in the past month, up from 1 in 5 students in 2018 , according to the latest statistics E-cigarette use among middle students also increased Federal health officials have called the trend an “epidemic,” and fear teenagers who vape will eventually start smoking Mrs Trump said her visits to hospitals and rehabilitation centers have allowed her to see “the horrible results of drug abuse” She pledged to “continue to address addiction as long as it affects our children, our youth and our schools” The Campaign for Tobacco-Free Kids said it was grateful for the first lady’s message and called on the administration to implement its plan and quickly remove all flavored e-cigarettes from the market

“Flavors have been a key part of the industry’s strategy for marketing to kids and have fueled this epidemic,” said Vince Willmore, a spokesman for the advocacy group.

Juul has pledged not to lobby against the Trump administration’s planned flavor ban Other industry representatives, such as the American Vaping Association, which represents makers and retailers of e-cigarettes and vaping solutions, oppose the planned policy Opponents argue the policy could create a “black market” for vaping products and push adults who vape to resume smoking Mrs Trump addressed a rally at the US Drug Enforcement Administration headquarters to mark the start of the annual “Red Ribbon Week” on Oct 23, an observance that came to be after the 1985 torture and slaying of DEA Special Agent Enrique “Kiki” Camarena in Mexico Americans began wearing red ribbons to honor Camarena’s sacrifice, and schools in the region of California where he lived formed clubs in his name and pledged to live drug-free lives “Red Ribbon Week” was formalized in 1988 Camarena’s widow, Mika, attended the rally Students seated in the auditorium rose and recited a pledge to stay away from drugs Most of those in the audience wore the event’s “red ribbon” pin but the first lady did not wear one on her sleeveless black dress

Her office said she was not given a pin by DEA staff before entering the auditorium with acting administrator Uttam Dhillon.

——— AP Health Writer Matthew Perrone contributed to this report ——— Follow Darlene Superville on Twitter: http://wwwtwittercom/dsupervilleap 0 Shares

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